We live in a time of unprecedented opportunity. Huge companies can be created by a couple of people, a good idea and hard work. Money is not even a barrier anymore, with the costs of hosting and developing web businesses at a fraction of where they were just a few short years ago. A unique concept with some creative marketing can spread the world over. The tools are essentially free and at everyone’s disposal. With a little charisma and hustle, fame and fortune are available for the taking. This is the age of the idea. There are no limits for those with a knack for managing ideas.
Look at the stratospheric success of people like Gary Vaynerchuk and Robert Scoble. Essentially, they parlayed their own self-publishing with free Internet tools into international stardom. They didn’t need the support of large corporations, huge investments and high quality production. They just put in the work day in and day out. An individual with enough focus and effort can really do amazing things. The traditional economic constraints of land, labor and capital hardly matter anymore. To succeed in this era you need to be able to nurture, manipulate, deliver and market ideas through all stages of the idea management process.
You need a lot of input in order to get great ideas. With the internet, access to ideas is no longer a problem. Search out and subscribe to the best blogs you can find on a diversity of subjects and keep filling your head with ideas. RSS feeds make screening large amounts of content much more manageable. Social media tools like Facebook and Twitter can also be a great medium for receiving quality inspiration.
We are all inundated with far more information than we can possible manage. It is important to create technical and human filters to maximize your chance of finding the best ideas. Subscribe to blogs you trust to deliver good consistent information. Stay away from sites that waste your valuable attention. The best filters are human. Connect with friends and colleagues and let them know the types of ideas you are interested in. If you are “focusing on the ONE” key target of your business life, your friends and colleagues will already be sending you the ideas likely to be of benefit.
There are many ways to make something unique and absorbing out of all your ideas. Combine existing ideas to make something new. Take something complex and make it simple. Beg, Borrow or Steal! Great business ideas can be found by copying what people are doing in other cities, countries or industries. Break out of your own narrow interests and read magazines or visit stores that you would never go to. See what is working for others and try to apply it to your interests or situation. Creativity can be found everywhere if you are actively looking and thinking.
Ideas are useless until put into practice. Everyone comes up with many ideas on a regular basis. It takes a great deal of hard work and persistence to get those ideas to market. No one wants to hear what you are going to do; show the world what you have finished. Get important things done.
Consumers are bombarded with a nonstop flood of information. Standing out above the crowds takes unique marketing skills, but more than that it takes a remarkable and amazing idea in the first place. The world doesn’t need the 200th me-too version of anything. Develop an amazingly unique and quality idea, and your followers will market your ideas for you. Most people are too lazy to do truly remarkable things, so roll up your sleeves and out-work everyone else. It doesn’t cost anything but your time. Do you want to spend more time in front of the TV or do you want to build a legacy for yourself?
We live in an age of ideas. Our notions of school, work and play are all changing. There are great opportunities for talented idea managers to change everything we think we know about how we live. The costs of using technology and communicating to the world are essentially free. The only, THE ONLY limits to our accomplishments are our own imaginations. Be a great idea manager!
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