I recently wrote a post talking about all the deficiencies of this JetSetCitizen website. People are telling me that the name JetSetCitizen and the website structure itself, don’t really represent what I’m about. I’m now debating whether or not to start a new blog and start over with something that I feel will be more compelling to readers. I would love to hear your feedback about what would provide the most value for you.
Are Digital Nomad Interviews What you Want?
JetSetCitizen.com is primarily focused on digital nomad interviews. Most people don’t seem to like reading or watching long interviews. Those posts continually get the least amount of shares and comments. My most popular posts have been on more personal topics highlighting my own journey and challenges. Last year’s blog redesign have helped increase the number of daily subscribers, but compared to many of my peers, my message and content is still not resonating with most people.
Many people have told me that the name ‘jetsetcitizen’ doesn’t really represent my real focuses of anti-consumerism, doing good in the world and trying to create a substantial difference. I know I need a better story and should try to be more inspiring, but I’m stuck.
I personally love the interviews because they allow me to meet and develop connections with other like mined people. I’ve met dozens of other long-term travellers all over the world. Also, this site was instrumental in my own journey to location independence. Without those early connections I made with people like Cody McKibben of ThrillingHeroics.com and my One Year Plan to A New Country and Career, I don’t think I would have ever left my safe lifestyle in Japan.
I certainly value the opportunities JetSetCitizen.com has given me, but I’m starting to feel that I need to move on to something bigger and better.
My Passion for Social Good in the Idea Economy
With my volunteer and social good projects like the Unconference for Social Good, I’m trying to focus my attention on creating more social impact in the world. So many people and businesses seemed pre-occupied with socially useless, or destructive activities. I would like to help encourage entrepreneurs to shift their attention to solving some of the pressing problems in the world. It costs $20 to provide a permanent clean water supply in the third world, yet still close to a billion people don’t have safe drinking water. That’s $20 billion dollars, what Canadians spend on alcohol every year.
I also feel that we are entering a new economic era of great abundance. I’ve been calling this the IdeaEconomy. I believe we are already witnessing mass economic and social change and this is only the beginning. Seth Godin writes about it in the Icarus Deception. Chris Brogan and Julien Smith talk about it in The Impact Equation. Dan Pink also covers it in To Sell is Human. These are amazing times and I want to focus on the people discovering the high leverage activities to do big, good things in the world and how they are doing it.
The problem is whether or not all of these ideas fit under the JetSetCitizen brand? If they don’t, what should I do?
Should I start a new blog and try to run yet another site?
One option is to keep JetSetCitizen for digital nomad interviews and travel related content, while create a new and separate site. However, starting a new blog will mean starting from near zero. I’m very reluctant to spread my resources on yet another project. I would like to have one big thing in my work life if possible. I’m tentatively playing with the theme or tagline “Dare Big, Do Good.”
The second option would be to keep JetSetCitizen, but change the tagline to “Dare Big, Do Good”, and start writing more about how to leverage creative ideas to make a meaningful difference in the world.
What do you think? Can you please take a few moments and let me know in the comments or feel free to email me directly. John@ (This site’s URL)
- Do you enjoy the digital nomad interviews?
- What do you think would make my site more compelling to readers?
- What do you think of a new “Dare Big, Do Good” focus? (The site would concentrate on how to maximize the impact you make on the world.)
- Is it a good idea to just redirect the focus of JetSetCitizen to Dare Big, Do Good?
- What else could make the site better?
I look forward to your feedback.
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